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Barbara Greenfield, one of the first ladies of culture and business in Philadelphia, then and now, was one of the founders of the International Visitors Council of Philadelphia (IVC). Only "globalization" then was shorthand for reaching out. State Department had a new approach: a partnership between American and foreign cities to bring this mission about through its "citizen diplomats." That's how it all began. If we wanted to become a leader in business, a welcoming place to exchange cultures and expertise across oceans and disciplines, we needed an organization to make it happen. We were the third-largest city in America. What's more, they were prescient in recognizing that Philadelphia needed to have an international identity and an entity devoted to welcoming citizens, tourists, and present and future leaders of foreign nations. Cover Story: Citizen Diplomacy: IVC of Philadelphia Make Friends, Make Contacts, Make Peaceįifty years ago a group of leaders in Philadelphia got together to create an organization to "make peace." They were worried about the Cold War, having just survived World War II and the Korean War.
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